An event RFP that says only "need an event for about 200 guests, flexible budget" makes every organizer that receives it guess, and the first quote will almost certainly need many revisions. An event RFP is more than a request for a quote. It is a summary detailed enough for the organizer to understand the problem correctly before giving a number.

The required items in an RFP

A complete RFP needs to state the event goal (a product launch, customer appreciation, an internal conference), the expected number of guests, the desired time and venue (or left open if not decided), the maximum budget, and the date you need the proposal. Leaving out the budget is the most common mistake. Many companies hesitate to state a figure for fear of being quoted exactly that amount, but hiding the budget actually makes the organizer propose options of the wrong scale and wastes both sides' time on adjustments.

Specific constraints often missed

Beyond the basic items, an RFP should state any special constraints: brand identity requirements (some international corporations have very strict guidelines), the program language, or confidentiality requirements for events with sensitive content. Missing these details makes the first proposal look fine but need redoing almost from scratch when an unstated constraint comes to light.

A short sample RFP structure

An RFP doesn't need to be long, just cover these items, a few lines each:

  • Event goal and context (why it's needed, what occasion it ties to)
  • Expected number of guests and the main guest groups
  • Desired time and venue, or acceptable area
  • Maximum budget, which can be a range instead of a fixed figure
  • Any special brand, language or confidentiality constraints
  • Proposal deadline and preferred presentation format

Why more detail saves time

A vague RFP forces the organizer to ask many clarifying questions before it can quote, stretching the process by a week or more. A detailed RFP, on the other hand, gets realistic proposals from the first round, cutting the time from sending the request to signing the contract, which matters for events with urgent deadlines.

Who in the company should send the RFP

The RFP should be sent by someone with enough authority to confirm the budget and goals, usually the head of the responsible department or the person managing the project directly, and not a new hire who simply compiles requests from several departments. When an RFP comes from someone who doesn't grasp the whole problem, the organizer's clarifying questions often get answered slowly or inaccurately, stretching the process unnecessarily.

Can you change the RFP midway

Yes, and it happens more than companies think. If after receiving the first proposal you realize the original budget isn't enough or the goal needs adjusting, notify all participating organizers at the same time, instead of telling only the one with the best proposal. This keeps the comparison process fair and avoids the others submitting proposals based on outdated information.

How many organizers should you send it to

Sending to too many organizers (more than five) makes comparing proposals take more time than the value it brings, since the options tend to be similar at an equivalent budget. Three organizers is enough to compare without overload, as long as each one receives the same RFP so the comparison is fair.

If you are drafting an event RFP for an upcoming event and want to make sure you haven't missed anything important, you can send me the draft for comments before sending it to other organizers, or book a direct call. Book a 30-minute call